Our Mission

Our ethical strategy is a fusion of memberships, practices, and beliefs. We consider it essential to take responsibility for the impact of our company, environmentally and socially. This means responsibly accounting for all of our product’s entire lifecycle, from design to manufacture and eventually ensuring its recyclability. 


1% For the Planet

1% for the Planet is a global organization that connects dollars and doers to accelerate smart environmental giving. Tide Optics is a proud 1% FTP member and donates 1% of all sales to reputable environmental charities. Our chosen charity at present is Oceana, These contributions help make our oceans more biodiverse and abundant by winning policy victories in the countries that govern much of the world's marine life.


Long Lasting Products 

Quality products with a long life are better for the environment. Tide Optics ensures excellent build-quality in the full product range and a strategy for used & returned products to keep our products away from landfills.



Our packaging & products use some recycled materials in their construction and are mostly recyclable too. By the end of 2022 we will have 100% recyclable packaging.


Supporting Creators 

We support photographers and filmmakers who have a passion for sustainability and the natural world. Find all of the extremely talented Tide Optics ambassadors here.